Fractals will forever change the way you shoot photos and videos. Whenever you pull your Fractals out of their carrying case, you unlock hundreds of new possibilities by exploiting the laws of physics to reflect light and reflections as they enter your camera's field of view. You can use them in extremely versatile ways, from placing them over your lens slightly to add subtle ribbons of light, to smacking them in the center of your lens to create a more hollistic, full-blown fractalized effect.
Driven by recent changes in the way we synthesize and manufacture our glass, the new Fractals have an optical clarity paramount to that of an optical lens. The refractive index—a measure of how much light bends as it moves through the glass—is 1.8 almost twice that of typical off the counter glass. This allows you to take prismatic photos that are all-the-more brilliant and refelective. And when you start shooting with them, you'll notice how much easier it is to make the scenes your shooting interesting.
Fractals were created on Kickstarter in 2014. Since then, they've become an integral part of the modern photographers photo bag.